Why Gen Z might actually care about life insurance—Thanks to Kaleido

This is an op-ed you’ll want to read if you're interested in how behavioral economics can reshape financial protection products—and why that matters for the financial well-being of Gen Z.

The Thinking Behind My Latest Op-Ed

You may be wondering why I chose to write about a specific company—especially one in a space as traditionally uninspiring as life insurance.

The truth is, I rarely write about individual companies. But Kaleido Life caught my attention not because of hype or headlines, but because it challenges assumptions I've seen go unquestioned for decades. It intersects with the very themes I teach and explore every day: how systems shape behavior, how incentives influence decisions, and how financial tools can either include or exclude. That’s why I recently wrote “Why Gen Z Might Actually Care About Life Insurance—Thanks to Kaleido”—an op-ed that explores how a reimagined model of access and value may finally resonate with a generation that’s long been overlooked.

This op-ed isn’t about endorsing a product. It’s about exploring a model that reframes how we think about value, access, and the role financial systems can play in helping people move forward—especially for younger generations who’ve long been underserved by legacy structures.

That’s what drew me in. And that’s why I wrote it.

Click here to download the Op-Ed.