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Joel L. Franks

about the


Joel is the founder of FinWizdom and an adult financial literacy facilitator. He is an accomplished financial content developer, educator and trailblazer in applying behavioral finance to connect with an audience. With extensive financial marketing experience in banking, investments and insurance, he offers a unique perspective to financial literacy.

In addition to consulting for financial industry pioneers and giants, Joel is the host of the FinWizdom podcast series—an exploration of how your emotions influence your ability to manage money. He uses storytelling to explain investment
concepts and various psychological biases that impact financial decision-making. His mission is to help individuals and organizations recognize behavioral risks and learn how to accommodate, not ignore, them.

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